PSG aligns with Fonbet for sports betting collaboration
Paris Saint-Germain has aligned with Fonbet, with the Ligue 1 club naming the operator it’s official betting partner across Russia and the CIS region.
Under...
NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
Boris Johnson backs UK and Ireland’s 2030 World Cup bid
The British government has pledged its support to the UK and Ireland’s proposed bid to host the 2030 FIFA World Cup, with Prime Minister...
NCAA lays out COVID-19 back-up plan for 2021 season
The NCAA Division I Men’s and Women’s Basketball Committees have addressed concerns relating to how they will handle scenarios of a team needing to...
Formula One registers $386m losses during 2020 season
Formula One has lost $386 million during the turbulent 2020 season, the group’s parent company Liberty Media Corporation has revealed.
The race series was forced...
AS Roma cancels new stadium development plans
Italian Serie A football club AS Roma has abandoned its long-delayed plans for a new stadium in the Tor di Valle area of the...
RLWC2021 appoints The Value Xchange to boost sponsorship portfolio
Rugby League World Cup 2021 (RLWC2021) organisers have hired sports media and marketing consultancy The Value Xchange to enhance sponsorship sales ahead of this...
IOC sets date for Tokyo spectator confirmation
The organisers of the upcoming 2020 Tokyo Olympics have set a date as to when it will be confirmed whether spectators can attend the...
Club Brugge to fund new stadium using IPO debut
Belgian national champion Club Brugge has announced its intention to launch an Initial Public Offering (IPO), which would see the club listed on the...