Yakubu Ayegbeni: The importance of finding the right brand to promote
Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...
Cardiff City selects 888sport as a global betting partner
Cardiff City has expanded its network of sponsorship agreements after confirming that 888Sport will become the club’s first training wear sponsor and global betting...
Report: FIFA World Cup ranked as most marketable sporting property
According to SportsPro’s inaugural report, the FIFA World Cup has been named as the most marketable sports property with the competition beating the likes...
Aristocrat Technologies announces Las Vegas Raiders partnership
The Las Vegas Raiders has announced a new partnership with Aristocrat Technologies in which the Aristocrat Leisure Limited subsidiary will become an official partner...
José Enrique promotes physical and mental wellness as new Switch &...
Former Liverpool and Newcastle left back José Enrique has been selected as the new global brand ambassador for wellness company Switch & Co.Kicking off...
Inter Milan secures new Asian Online Gaming Partner
Italian giants FC Internazionale Milano has announced that SDY SPORTS, an emerging company in the online gaming industry in Asia, will be the club’s Official...
Colossus Bets steps in to sponsor Greyhound Grand National
Innovative pool betting firm Colossus Bets, has agreed a five-figure sponsorship deal with the Greyhound Grand National.Bernard Marantelli, CEO and Founder of the betting operator stepped in...
Parimatch becomes La Liga’s official betting partner for the CIS region
Parimatch has agreed a two-year partnership with La Liga in a deal which will see it become the league’s official betting partner in the...
Atalanta B.C seals Crypto Millions Lotto partnership
Following on from its partnership with Wolves, Crypto Millions Lotto has announced an agreement with Serie A side Atalanta B.C for the 2020/21 campaigns.As...
BetMGM named as Tennessee Titans sports betting partner
BetMGM has been named as the official sports betting partner of the Tennessee Titans as NFL sides continue to strike deals with gambling firms...