Club Brugge strikes shirt sponsorship deal with Unibet

Belgian First Division A side Club Brugge has announced Unibet as its new shirt sponsor, after a successful sleeve sponsorship deal last season. Terms of...

Paul Fox, LeTou: The benefits of sponsoring an elite European football...

With a number of clubs confirming their upcoming sponsorship deals for the new seasons, LeTou CEO Paul Fox discusses the thinking behind operator's sponsorship deals with...

Ajax renews sponsorship deal with Ziggo

Eredivisie side Ajax has announced an extension to its current sponsorship deal with Dutch TV, broadband and telephone operator Ziggo, which has  been the...

Sevilla FC names Marathonbet as new shirt sponsor

Sevilla FC has named online bookmaker Marathonbet as the club's principal partner and front-of-shirt sponsor, as part of a new two-year agreement. The deal, which is set to...

Kobe Bryant named brand ambassador for Fun88

LA Lakers star Kobe Bryant has been named as the new brand ambassador for Asian betting operator, Fun88, which will see him promote the company...

Adam Davis: ‘The engagement that sports betting provides is spectacular’

One of the questions that has arisen since the legalisation of sports betting in the US is whether or not the European sponsorship model...

Leeds United extends partnership with 32Red

Leeds United have confirmed a two year extension to its current partnership with Kindred Group-owned 32Red, meaning the operator’s branding will be displayed across...

Relevent Sports Group announces new LaLiga-Serie A Cup

The creators of the International Champions Cup, Relevent Sports Group, has launched another new pre-season friendly tournament which is set to be added to...

EWE Baskets Oldenburg confirms network of new partners

Following the decision to launch its own NBA 2K side in 2018, German Basketball Bundesliga side EWE Baskets Oldenburg has confirmed several new partnerships...

Aston Villa announces BR88 as debut sleeve sponsor

Ahead of the club's return to the Premier League next season, Aston Villa has secured its first ever official sleeve sponsor. The midlands side has unveiled a...