Interbrand: How brands can win sports fans over behind closed doors
Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events...
LFP strikes partnership with Betclic to become Ligue 1 betting partner
The Professional Football League (LFP) has agreed a three year partnership with Betclic which will see the online gambling firm become the official sports...
Nice strengthens sponsorship portfolio with double INEOS deal
OGC Nice has strengthened its sponsorship portfolio with the addition of two new partners in Belstaff and Grenadier, both of which are owned by...
EFL highlights betting firms’ ‘significant contributions’ in response to Lords report
In response to the House of Lords Gambling Select Committee’s report published yesterday, the English Football League (EFL) has insisted that the government does...
Ipswich Town announces Carers Trust as front-of-shirt sponsor
Ipswich Town has revealed that its new front-of-shirt logo for the 2020/21 season will be Carers Trust due to partners The Rank Group Plc gifting its...
The Detroit Tigers and PointsBet make MLB sponsorship history
The Detroit Tigers have become the first Major League Baseball (MLB) side to be sponsored by a sportsbook operator after agreeing a multi-year partnership with PointsBet.The...
Bayern enhances sustainability focus following Siemens extension
FC Bayern Munich has agreed an extension to its agreement with Siemens which will run through until the end of the 2022/2023 season, allowing...
Cricket South Africa finds headline partner in Betway
Cricket South Africa has signed a three-year global partnership with Betway Limited, which will see the betting company become a prominent sponsor for the...
Man City announces manager-style mobile game with Capstone
Manchester City has announced a new regional partnership with Capstone Games which will see the mobile game developer create a ‘ City-themed manager-style mobile...
Lords report recommends gambling sponsorship ban
A Lords report into gambling regulation has called for ‘urgent action’ to address harms caused by gambling, including a ban on sports sponsorship.The House...