MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.
Under the terms of the...
Bally’s set to acquire fantasy sports company Monkey Knife Fight
Land-based gaming and casino operator Bally’s Corporation has entered into an agreement to buy North American fantasy sports company Monkey Knife Fight (MKF).
The deal...
PGA of America selects Southern Hills as Bedminster replacement
The PGA of America has chosen the Southern Hills Country Club as the replacement course for the 2022 US PGA Championship.
The venue in Tulsa,...
Olympic skater joins Dutch National Lottery ambassador pool
Olympic speed skating champion Sven Kramer has been named as the Dutch National Lottery’s newest brand ambassador.
Kramer, who is currently gearing up for the...
PGA Tour and Peacock to launch second-screen betting broadcast
The PGA Tour and the NBC network’s Peacock sports streaming channel will debut a second-screen betting broadcast in 2021.
Australian betting operator PointsBet is also...
McGregor dominates social rankings despite first career KO
Conor McGregor’s return from retirement at UFC 257 at the weekend garnered 22.7 million engagements, according to new statistics released by Nielsen Sports.
Although the...
Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...
Washington Capitals enhances fan experience with virtual gameday offering
The Washington Capitals has unveiled a ‘virtual gameday’ experience for supporters in collaboration with video technology specialist Kiswe whilst being forced to play fixtures...
Betway and MIBR extend sponsorship arrangement
Online sportsbook and casino Betway has renewed its sponsorship agreement with Brazilian esports organisation MIBR.
This is the fourth year in a row in which...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...