McLaren exits Bahrain World Tour cycling title partnership

The Bahrain-McLaren World Tour cycling team has announced that McLaren will conclude its title partnership at the end of the 2020 season, citing that...

PepsiCo secures multi-layered UEFA Women’s football partnership

PepsiCo has struck a multi-year deal with UEFA Women’s football which will see the food, snack and beverage corporation become the main partner of...

Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship

Leeds United has named sports fashion retailer JD as its official sleeve sponsor for the upcoming 2020/21 Premier League campaign. The agreement has been described...

McLaren strengthens commercial portfolio with Miory Steel agreement

McLaren Racing has announced a multi-year Formula 1 partnership with Miory Steel which will see the electrolytic tinning and cold-rolled sheet provider be featured...

The esports report: Spotify partners with Riot Games whilst NSE strikes...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look at...

ParalympicsGB seals Papa John’s partnership ahead of Tokyo Games

Pizza chain Papa John’s has been named as an official partner of the ParalympicsGB team ahead of the rescheduled Paralympic Games in Tokyo next...

FC Barcelona signs esports collaboration with Tencent

FC Barcelona has announced a strategic esports partnership with Tencent which covers competitive gaming competitions, education and industry exchange. As part of the collaboration, Barcelona...

Southampton names Sportsbet.io as new front-of-shirt sponsor

Southampton Football Club has announced that Sportsbet.io will be the club’s front-of-shirt sponsor for the 2020/21 campaign. As a result of the partnership, Sportsbet.io’s logo will...

The FA strikes three-year Nationwide partnership to support grassroots football

The FA has signed a three-year partnership with Nationwide Building Society in an attempt to grow the governing bodies Respect programme, an initiative created...

Puma strengthens club portfolio with Sassuolo partnership

Sassuolo has signed a long-term partnership with Puma for the upcoming season, replacing Kappa as the club’s official technical sponsor. The deal will see Puma...