CGF and Longines ticks on for three more Commonwealth Games
The Commonwealth Games Federation (CGF) and watch company Longines has furthered its relationship by entering a partnership agreement for the next three Commonwealth Games.
The...
Mars stays with WWE’s sponsorship universe amid expansion
Mars and WWE have announced an extension to their long-standing sponsorship agreement, which will see SNICKERS serve as the official presenting partner of WrestleMania...
NYCFC aims to boost sponsors with business model shake up
Major League Soccer (MLS) franchise New York City FC (NYCFC) is making a change to its business model with the aim of placing an...
Insider Sport’s stories of the week: Leixões, Influencers and the CSL
From sponsorships to industry-breaking announcements, the sporting business sector has been full of engaging news this week.
Insider Sport takes you day-by-day through some of...
Oakley steers into the esports sector with MotoGP
North American lifestyle brand Oakley has further broadened its sponsorship horizons by partnering with the MotoGP eSport Championship for the 2020 season.
Dorna Sports, the...
Rugby World Cup announces GL Events as first sponsor
The organisers of the 2023 Rugby World Cup, due to be held in France, have announced event services company GL Events Group as its...
Monaco to boost global engagement through ‘IQONIQ’ deal
Ligue 1 football club AS Monaco has announced a partnership with a new social media and fan engagement platform that specialises in sports and...
German ice hockey league partners with mybet
Germany’s premier ice hockey league the Deutsche Eishockey Liga (DEL) has announced online bookmaker mybet as its digital partner for the play-off knockout phase.
The...
MLS and BetMGM launch ‘Predict 6’
Major League Soccer (MLS) and MGM Resorts International have launched a brand new weekly free-to-play prediction game ‘Predict 6’.
The game, which is available on...
Liverpool aims to end ticket turmoil with SeatGeek
Liverpool FC (LFC) joins a whole host of European teams by partnering with mobile-focused ticketing platform SeatGeek, with the partnership set to “improve the...