Endeavour acquires major stake in NFL hospitality group

Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...

MansionBet partners with HRI to expand into Ireland

MansionBet, the online sports betting operator, has announced it has expanded its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland...

Sky Italia extends ATP Tour partnership

Sky Italia has announced a three-year extension to its ATP Tour rights deal, taking the partnership between both organisations until at least 2023. With the...

Rooney collaborates with 32Red for ‘Stay In Control’ series

Ahead of his much anticipated return to English football, new Derby County signing Wayne Rooney has linked with 32Red to unveil the firm’s 'Stay...

Sentry seals ten year PGA Tournament of Champions sponsorship

The PGA Tour has announced a contract extension has been struck with business insurance organisation Sentry, the title sponsor of the Tour’s Tournament of...

NFL Alumni looks to make history with ESTV partnership

Dedicated esports channel ESTV has announced the signing of a broadcast agreement with NFL Alumni to become the organisation's exclusive broadcast media partner.  The deal,...

Insider Sport’s Year In Review: July – August

As 2019 comes to a close Insider Sport looks through the year to highlight major news that you might have missed in the sports...

INEOS to drive success with Mercedes partnership

Mercedes-AMG Petronas, the six-time Formula 1 constructors' championship winners, has announced the signing of a technical agreement with INEOS’ sports division. The partnership, which is...

Coca-Cola takes over as Supercoppa title sponsor

Coca-Cola has become the title sponsor of the Supercoppa Italiana following the purchasing of the competitions naming rights from the Serie A. The deal is...

The NHL toasts Anheuser-Busch extension

The National Hockey League (NHL) has unveiled a multiyear partnership with Anheuser-Busch, that sees Bud Light named the Official Beer of the league in the...