Chelsea confirm new content to elevate engagement in China
English Premier League club Chelsea are looking to elevate engagement with the club’s audience in China, becoming the first side to introduce a pre-match...
IMG unites with PGA Tour to provide safe betting content
IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG has unveiled a comprehensive data partnership with golf’s PGA Tour.
Securing a multi-year partnership,...
Premier League strengthens relationship with Barclays
Barclays has deepened its longstanding partnership with the English Premier League by completing a £31.5m three-year sponsorship extension with the league.
The extension means...
PSG confirms partnership with Asian betting operator LoveBet
French champions and Champions League contenders Paris Saint-Germain has signed a partnership for two seasons with Asian online betting operator, LoveBet.
LoveBet is prominent in...
William Hill elevates Devils profile with MSG Networks media partnership
William Hill US continues to expand its east coast profile, confirming that it has secured a comprehensive sponsorship arrangement with MSG Networks for the broadcasts of NHL...
Celtic boot into the gaming world by signing efootball champions
Celtic FC has grown its esports footprint, signing a partnership with PES league world tour 2018 champions Ettore Giannuzzi and Luca Tubelli.
The pair...
New York Red Bulls open conversations with sports betting operators
It has been reported by the that MLS franchise, New York Red Bulls are holding talks with betting companies over potentially selling the naming rights...
Chase Carey: Responsibility must remain in driving seat of betting partnerships
Chase Carey, president and executive chairman of Formula 1, has personally backed the sport’s decision to align itself with sports betting.
Carey emphasised that F1...
1xBet and Serie A sign three year deal in presenting partnership
1xBet has been confirmed as the International Presenting Partner of Italy’s Serie A from 2018 to 2021, covering Europe, Africa, the Middle East, North...
Irish racing sponsorships in jeopardy after latest budget
Ladbrokes could be about to terminate all its on-course bookmaking activity in Ireland, because of the country’s betting tax being doubled to 2%.
Speaking to the Irish Independent,...