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Sponsorship
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Asia
Time to read: 2 min
VISA maintains football investment with AFC partnership
November 23, 2023
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Latest News
Time to read: 2 min
WST selects MrQ as title sponsor of UK Championship
November 22, 2023
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Football
Time to read: 2 min
Statscore deepens presence across Polish football
November 22, 2023
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Europe
Time to read: 4 min
AC Milan CMO: How the club is enjoying a new period of growth in the US
November 21, 2023
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Football
Time to read: 3 min
Nike commits to a decade of support for Australian football in new deal extension
November 20, 2023
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Football
Time to read: 2 min
Reports: FIFA to extract $1bn from oil conglomerate Aramco following Saudi World Cup bid 
November 20, 2023
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Latest News
Time to read: 2 min
bet365 scores bullseye with US Darts Masters naming rights renewal
November 20, 2023
25:53
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Features & Analysis
Time to read: 2 min
iGaming Daily: Are Rick Parry's comments on gambling sponsorship a welcomed stance? 
November 17, 2023
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Horse Racing
Time to read: 2 min
Formula One hires Las Vegas Sphere for F1 Vegas GP
November 17, 2023
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Basketball
Time to read: 2 min
EuroLeague & OlyBet committed to "thrilling moments" in extension deal
November 17, 2023
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Football
Time to read: 2 min
Blackpool FC to showcase safer gambling shirt sponsor with LeoVegas
November 16, 2023
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Latest News
Time to read: 2 min
FanDuel integrates Genius Sports' BetVision for enhanced NFL data
November 15, 2023
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Latest News
Time to read: 2 min
CAA opens new sports investment bank 
November 15, 2023
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BREAKING
Basketball
Time to read: 8 min
Mani Gill: storytelling is the cornerstone of the British Basketball League's growth
November 15, 2023
BREAKING
Football
Time to read: 1 min
Inter welcomes Qatar Airways at San Siro
November 14, 2023
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Europe
Time to read: 2 min
Olympique Lyon secures €320m COVID 'stadium' debt refinancing 
November 14, 2023
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Football
Time to read: 2 min
Crystal Palace continues to grow portfolio with Grilla
November 10, 2023
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Features & Analysis
Time to read: 3 min
EFL Chairman: ‘we’ve seen no evidence sponsorship leads to increase in gambling’
November 9, 2023
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Behind the Badge
Time to read: 2 min
Behind the Badge - Burnley FC: evolution on and off the pitch 
November 9, 2023
BREAKING
Behind the Badge
Time to read: 2 min
SBC Media provides unique insight into sports sponsorship with ‘Behind The Badge’ podcast
November 7, 2023
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Golf
Time to read: 2 min
PGA Tour cuts potential investors list to only five 
November 7, 2023
BREAKING
Latest News
Time to read: 2 min
ITF signs Iberdrola as official energy partner of the Billie Jean King Cup 
November 6, 2023
Stake.com and Lucky Block ink MMA deals in latest sports marketing push
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Fan Engagement
Time to read: 2 min
UFC's Sean O'Malley to star in PrizePicks' latest DFS launch
November 1, 2023
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026