Fluminense inks new €7.7m shirt sponsorship deal with Superbet

Brazilian football club Fluminense FC has reportedly agreed a deal with Superbet for the betting operator to become the team's new front-of-shirt sponsor.  Inside World...

Rush Street’s BetRivers hits the track with NASCAR deal

The NASCAR Xfinity Series Dash 4 Cash Race has partnered with BetRivers, a sports betting brand owned by Rush Street Interactive (RSI). Scheduled for 27...

Brighton attributes record profits to best-ever Premier League season

Last season’s 6th place Premier League finish, as well as competing in the UEFA Europa League for the first time, has been hailed by...

Gareth Bale joins SBOTOP sports ambassador roster

Former Wales international and Premier League star Gareth Bale has joined SBOTOP as a brand ambassador. The international betting operator, owned by Isle of Man-based...

Tennessee Titans to take fan experience to new heights with Fanatics

The Tennessee Titans and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, announced a long-term, exclusive partnership as the...

Barclays adds to women’s sports portfolio with New York Liberty

WNBA franchise New York Liberty has expanded its commercial portfolio with the addition of Barclays as official banking partner. The UK-based multinational bank will sponsor...

Everton reports losses amid second breach of financial rules

Everton FC has reported financial losses of £89.1m in its latest financial report covering the 2022/23 season, which is being investigated by an independent...

Bay FC enlists Visa as a Founding Partner of NWSL’s newest...

Global payments firm Visa has been announced as a Founding Partner of the National Women’s Soccer League’s (NWSL) newest club, Bay FC.  Visa will also...

Liberty Media to rev up MotoGP in Dorna Sports acquisition

Liberty Media, the American mass media company, has announced it is set to acquire MotoGP from Dorna Sports.In a move valued at €4.2bn, Liberty...

Salford City offers ‘bespoke’ autism awareness experience

English League Two club Salford City has announced that its next fixture against Sutton United will be an Autism Awareness Match Day, ahead of...