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Sponsorship
BREAKING
Broadcasting
Time to read: 4 min
PSG swaps broadcast revenue for lifestyle brand revenue
November 24, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 1 min
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
San Francisco, CA, USA - Feb 8, 2020: American web-infrastructure and website-security company Cloudflare, Inc.'s Headquarters in San Francisco, California.
BREAKING
Integrity
Time to read: 4 min
How outages like Cloudflare threaten sports sponsorship
November 19, 2025
LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club
BREAKING
Advertisement
Time to read: 4 min
Spurs training kit and UK racing rights repurposed to spotlight Safer Gambling Week
November 18, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership playbook: Globant, hummel, GSK and more
November 12, 2025
Spurs fans wave flags prior to he first leg of the 2018/19 UEFA Champions League Semi-finals game between Tottenham Hotspur and Ajax
BREAKING
Football
Time to read: 3 min
Man United co-owner Ratcliffe settles Ineos Tottenham battle
November 6, 2025
Partnership playbook logo
BREAKING
Partners
Time to read: 1 min
Partnership Playbook: Coca Cola, KIA, SureWin and more
November 5, 2025
Canterbury and Premiership Women's Rugby (PWR) announce renewal.
BREAKING
Features
Time to read: 7 min
Canterbury to ‘shout loudly’ after PWR renewal
November 4, 2025
2026 FIFA World Cup
BREAKING
Features
Time to read: 5 min
2026 World Cup set to be the biggest ever - it needs a brand strategy at the same level
October 31, 2025
Lionesses lift the Women's Euros 2025 trophy
BREAKING
Broadcasting
Time to read: 4 min
Women’s sport tops UK TV in 2025 as Euros lift reach
October 30, 2025
Partnership playbook logo
BREAKING
Partnership Playbook
Time to read: 7 min
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
October 29, 2025
Chelsea handed fine for secret payments breach.
BREAKING
Integrity
Time to read: 4 min
When a crest becomes a lure
October 22, 2025
Partnership playbook logo
BREAKING
Investment
Time to read: 1 min
Partnership Playbook: Apple, Spotify, William Hill and more
October 22, 2025
Rugby symbol: Game scene from a Rugby Match (RFL).
BREAKING
Advertisement
Time to read: 3 min
Rugby, cricket, tennis 'low risk' under new gambling ad rules 
October 16, 2025
Partnership playbook logo
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BREAKING
Features & Analysis
Time to read: 7 min
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
October 15, 2025
Image of a small toy basketball and football on top of a wad of dollar bills, representative of spot fixing
BREAKING
Features
Time to read: 8 min
TotoGaming explains why sport needs betting sponsors to survive
October 10, 2025
Sportel Monaco 2025
BREAKING
Latest News
Time to read: 7 min
SPORTEL Monaco unveils powerhouse speaker lineup
October 9, 2025
BREAKING
Comment
Time to read: 7 min
Designit: Choosing the right Premier League sponsor to connect to the club’s soul
October 9, 2025
Partnership playbook logo
BREAKING
Features
Time to read: 1 min
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
October 8, 2025
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Features
Time to read: 7 min
How brands are winning fans in women’s football
October 7, 2025
KYIV, UKRAINE - SEPTEMBER 7, 2021: ATP Challenger Tour banner on the net of Kyiv Tennis Park central court seen during the ATP Challenger Kyiv Open game Georgii KRAVCHENKO (UKR) v Joris DE LOORE (BEL).
BREAKING
Latest News
Time to read: 2 min
What the latest ATP Challenger Tour deal reveals about tennis
October 3, 2025
Sportel Monaco 2025
BREAKING
Latest News
Time to read: 2 min
Insider Sport returns to SPORTEL Monaco 2025
October 3, 2025
Barclays Women's Super League (WSL)
BREAKING
Features
Time to read: 6 min
Can WSL clubs rise to the Lionesses’ challenge?
October 3, 2025
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026