Prague Table Tennis Association links with Setka Cup
The Prague Table Tennis Association has partnered with the Setka Cup in the Czech Republic.
As part of the collaboration, the Prague Table Tennis Association...
UFC secures ‘historic’ Crypto.com sponsorship deal
The Ultimate Fighting Championship (UFC) has named cryptocurrency platform Crypto.com as the mixed martial arts (MMA) promotion’s official fight kit partner.
Beginning on Saturday at...
PwC joins Paris 2024 domestic sponsorship programme
Professional services firm PricewaterhouseCoopers (PwC) has been designated as a domestic sponsor of the Paris 2024 Olympic Games.
Along with joining the event in the...
Coinbase places ESL Gaming at the ‘forefront of technology’
Esports tournament organiser and production company ESL Gaming has aligned with cryptocurrency platform Coinbase.
Under the terms of the deal, the company will become the...
ECB and Sky Sports promote The Hundred to new audiences
The England and Wales Cricket Board (ECB) and broadcaster Sky Sports have teamed up with the Lego Group ahead of The Hundred tournament launch.
The...
AS Roma strikes Hyundai shirt sponsorship renewal
Serie A club AS Roma has renewed its existing sponsorship agreement with automotive manufacturer Hyundai.
Under the terms of the deal, the Korean car company...
NBA turns up Tencent Music Entertainment collaboration
The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME).
As part of the partnership, TME’s QQ Music platform,...
CONCACAF pilots Qatar Airways sponsorship at Gold Cup
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has linked with Qatar Airways ahead of the 2021 CONCACAF Gold Cup.
In addition...
AFC enlists Yili as official global partner
The Asian Football Confederation (AFC) has signed up dairy products producer Yili as the first official global partner of its national team competitions from...
Olympique de Marseille strengthens African foothold with APO Group
Olympique de Marseille (OM) has named Pan-African communications consultancy, APO Group, as the Ligue 1 club’s first African partner in a new multi-year agreement,...