DraftKings seals duo of golf partnerships
DraftKings has been designated as the first betting operator of the World Golf Championships-FedEx St Jude Invitational, in addition to the first official betting...
Chelsea FC delivers Zapp sponsorship collaboration
Chelsea FC has named grocery and everyday items delivery service app Zapp as the Premier League club’s official European on-demand convenience and grocery delivery...
Toyota withdraws Tokyo 2020 Olympics TV advertisements in Japan
Automotive manufacturer Toyota has confirmed it will pull all Tokyo 2020 Olympics-related television advertisements during the upcoming Summer Games due to the controversy surrounding...
Burnley unveils ‘multi-million pound’ Spreadex shirt sponsorship
Premier League club Burnley FC has named UK betting firm Spreadex as the team’s new principal front-of-shirt sponsor.
As part of the ‘multi-million pound’ tie-up,...
Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.
The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.
The terms of the partnership include...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...
Millwall extends ‘fruitful relationship’ with MansionBet
EFL Championship club Millwall FC has extended its partnership with online sports betting operator MansionBet, enabling the firm to continue serving as the team’s...
UEFA secures new women’s sponsor with Grifols partnership
Spanish pharmaceutical firm Grifols has partnered with UEFA, becoming the latest sponsor of the continental football governing body’s women’s national team and club tournaments.
The...
MLS expansion St Louis City secures second major sponsor
St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement...