Oddspedia gains brand exposure via Real Madrid agreement
La Liga champions Real Madrid has signed a new partnership with Oddspedia to expand the betting brand’s global footprint.For the remainder of the 2020/2021...
PFL raises $65 million in latest MMA financing round
The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...
Southampton FC launches official app via Realife Tech
Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.The app will connect the...
Vivo set to return to as IPL sponsor after initial withdrawal
Chinese smartphone producer Vivo will return as the official title sponsor of the Indian Premier League (IPL) after initially withdrawing from the agreement last...
Ferrari and Shell extend multi-year partnership
Shell has extended its long-term agreement with Ferrari to continue serving as the ‘Innovation Partner’ of the manufacturer’s Formula One team Scuderia Ferrari.Shell and...
Bally’s set to become NHL sponsor in landmark agreement
Land-based gaming operator Bally’s Corporation is set to become the Official Betting Partner of the National Hockey League (NHL).The partnership will enable Bally’s to...
Colchester United becomes latest club to partner with Low6
League Two club Colchester United FC has partnered with mobile betting and app developer Low6 to launch the U’s Pick app for its fans.Nicknamed...
TikTok builds on recent sports partnerships with UFC deal
Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships.As a result of the multi-year agreement,...
LA Lakers enlists Sportfive in search for new jersey patch sponsor
Sports marketing agency Sportfive has been chosen by the National Basketball Association's (NBA) Los Angeles Lakers to assist with its search for a new jersey...
Spurs teams up with Ticketmaster for COVID-friendly stadium solutions
Tottenham Hotspur has extended its ‘first of its kind’ agreement with ticketing technology firm Ticketmaster.Through the partnership, the sales and distribution company will develop...