Premier League extends live programming until fans can return
The Premier League will show all remaining matches from the 2020/21 season in the UK until supporters can return to stadiums.The English top-flight has...
Super Bowl generates $95.8 million media value for five biggest NFL...
The 2021 Super Bowl LV generated $95.8 million in media value for the top five sponsors, data from GumGum Sports has revealed.The Al-driven sponsorship...
Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin
Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin.Under the terms of the agreement...
Forest Green Rovers partners with SKOOT for carbon neutral future
EFL League Two club Forest Green Rovers has forged a partnership with carbon negative mobility app SKOOT.Under the terms of the agreement, which marks...
‘More than a betting brand’: How Italian operators are evolving sports...
With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media...
Beko negotiates cut-price Barcelona sponsorship extension
FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook.The Turkish consumer electronics brand’s...
Amazon expands sporting presence with FPF agreement
American online retailer Amazon has further expanded its presence in the field of sports via an ecommerce agreement with the Portuguese Football Association (FPF).As a result...
Workday adds World Golf Championship to sponsorship portfolio
Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship.Under the terms of...
Red Bull secures Australian GP title sponsorship
Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP.As a result of...
National Lottery backs GB women’s football ahead of Tokyo 2020
The National Lottery has pledged its support to Great Britain women’s football at this year’s rescheduled Tokyo 2020 Olympic Games.The partnership and investment, overseen...