NBL nets apparel partner in Champion deal

Australia’s premier basketball tournament, the National Basketball League (NBL) has revealed that Champion will become the competition's official on-court player apparel partner. The three-year deal...

FIBA secures global partnership with TicketSocket

The International Basketball Federation (FIBA) has announced a five year deal with US based firm TicketSocket, providing its ticketing solutions for all the organisation’s...

NBL continues to grow with Hungry Jack’s extension

Australia's National Basketball League (NBL) has continued to show growth in the sport after extending its naming right partnership with fast food franchise Hungry...

DraftKings furthers sports portfolio with three NBA additions

DraftKings has announced the expansion of its sporting portfolio following the additions of the National Basketball Association’s (NBA) Boston Celtics, Philadelphia 76ers, and Indiana...

NBA and PointsBet seals betting partnership

PointsBet has been announced as an authorised sports betting operator for The National Basketball Association (NBA), totalling the sport organisations betting provider total to 11.  The...

Mahindra seals Washington Wizards and Capitals partnership

Monumental Sports & Entertainment (MSE) has announced a global partnership with vehicle manufacturer Mahindra, making the India-based company an official partner of NBA’s Washington...

NBA esports announces 2K League Panera Bread partnership

NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February. The partnership...

The NBA links with Louis Vuitton for stylish collaboration

The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.  The French fashion brand...

NBA’s fantasy content to stay with SportsGrid

The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...

Dallas Mavericks banks on multi-year sponsorship deal with Chime  

Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.  The deal will include a patch on all...