The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.
The French fashion brand...
NBA’s fantasy content to stay with SportsGrid
The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...
Dallas Mavericks banks on multi-year sponsorship deal with Chime
Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.
The deal will include a patch on all...
CBA looks to boost engagement with younger audiences through Pisen deal
The Chinese Basketball Association (CBA) has announced that it has struck a deal with Pisen Electronics which sees the consumer electronics company become an...
Brooklyn Nets signs suite deal with Palladium Hotel
A season-long partnership has been announced between National Basketball Association (NBA) franchise the Brooklyn Nets and Spain-based hotel chain the Palladium Hotel Group.
The deal,...
DraftKings nets MSG, NY Knicks and Rangers sports betting partnership
A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.
The debut year of...
The NBA unites with GameOn Technology for AI chatbot feature
AI specialists GameOn Technology has united with the National Basketball Association (NBA) as the league seeks to utilise its AI chatbot feature to increase...
Unibet nets NBA data accreditation for US betting
Unibet's sportsbook operation has been syndicated as an NBA partner for US sports betting markets.
It will allow Unibet’s US operations to access NBA data...
Fox Bet nets Philadelphia 76ers partnership
The Philadelphia 76ers has landed a new partnership with newly formed sports betting brand, Fox Bet.
The deal builds on the growth of Fox Bet,...