LeBron James’ company to tackle voter suppression in new Audible documentary
Lakers star LeBron James and Maverick Carter’s company, The SpringHill, have agreed a development deal with Amazon’s audio-streaming platform Audible.The ‘More Than A Vote:...
DraftKings names Michael Jordan as board of directors special advisor
DraftKings has named NBA Hall of Fame inductee and six-time NBA champion Michael Jordan as a special advisor to the company’s board of directors.The chairman...
WNBA renews Twitter streaming partnership for 2020 campaign
The WNBA has renewed its partnership with Twitter in which 10 2020 regular season games will be broadcast on the social media platform.As a...
NBA boosts presence in Africa with CEO appointment
The NBA has announced that Victor Williams will be NBA Africa’s first CEO following the company's plan to grow its popularity in the continent.In...
NBA players secure investment in blockchain-based game developer Dapper Labs
Dapper Labs, the developer behind blockchain game NBA Top Shot, has secured $11.4m in new funding from investors which includes the likes of Miami...
PointsBet nets Indiana Pacers partnership
The Indiana Pacers have named PointsBet as the NBA side’s official sports gaming partner after signing a multi-year agreement with the sportsbook operator.As a...
NBA nets new beer partner in Michelob Ultra
Ahead of the NBA's return to play on July 30, Michelob Ultra has announced a multi-year partnership with the competition to become its official...
Misfits Gaming strengthens Miami Heat and Orlando Magic partnership
Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...
Stats Perform strengthens streaming partnership with NBL
Stats Perform has announced the continuation of its multi-year, exclusive official betting data and streaming partnership with Australia’s Hungry Jack’s National Basketball League (NBL).The...
NBPA looks to boost social engagement with Opendorse
The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, have announced a partnership with Opendorse that will provide NBA players and brand...