NBA legend Allen Iverson becomes Ballbet brand ambassador
Asian sports betting operator, Ballbet has announced basketball legend and Hall of Famer Allen Iverson as its new brand ambassador.Confirming the partnership, the firm...
NBA nets ParionsSport as associate partner for Paris 2020 Game
The National Basketball Association (NBA) has unveiled ParionsSport – the Française des Jeux (FDJ) sports betting brand as an associate partner of the NBA...
FanDuel links with MSG Networks as broadcast partner for NY Knicks...
MSG Networks has united with FanDuel in a new comprehensive sponsorship agreement that will designate the operate as an official sports gaming partner for New...
DraftKings nets integrity focused partnership with the NBA
The National Basketball Association (NBA) has announced a new multi-year partnership with DraftKings.It means that DraftKings has become an Authorised Sports Betting Operator, with the collaboration placing integrity...
NCAA votes to allow student athletes to benefit from image rights
The National Collegiate Athletic Association’s (NCAA) has confirmed that it is set to allow student athletes to profit from naming and image rights.The unanimous...
Yahoo Sports strikes ‘historic partnership’ with MGM Resorts
Yahoo Sports has been unveiled as an official digital media sports partner of MGM Resorts, as part of a new collaboration that will see...
How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...
The NBA combines with Tabcorp in media partnership
The National Basketball Association (NBA) has combined with Tabcorp in a new multi-year media partnership that will bring NBA TV - the league’s 24-hour...
Australia’s National Basketball League elevates engagement with Twitch
The Hungry Jack’s National Basketball League (NBL) has become the first Australian sporting league to stream games live globally on Twitch.As part of the two-year...
NBA commissioner reveals ‘serious’ plans for Indian basketball league
Adam Silver, commissioner of the National Basketball Association (NBA), has revealed that there is “serious consideration” in regards to launching a professional league in...