FanDuel links with MSG Networks as broadcast partner for NY Knicks...
MSG Networks has united with FanDuel in a new comprehensive sponsorship agreement that will designate the operate as an official sports gaming partner for New...
DraftKings nets integrity focused partnership with the NBA
The National Basketball Association (NBA) has announced a new multi-year partnership with DraftKings.It means that DraftKings has become an Authorised Sports Betting Operator, with the collaboration placing integrity...
NCAA votes to allow student athletes to benefit from image rights
The National Collegiate Athletic Association’s (NCAA) has confirmed that it is set to allow student athletes to profit from naming and image rights.The unanimous...
Yahoo Sports strikes ‘historic partnership’ with MGM Resorts
Yahoo Sports has been unveiled as an official digital media sports partner of MGM Resorts, as part of a new collaboration that will see...
How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...
The NBA combines with Tabcorp in media partnership
The National Basketball Association (NBA) has combined with Tabcorp in a new multi-year media partnership that will bring NBA TV - the league’s 24-hour...
Australia’s National Basketball League elevates engagement with Twitch
The Hungry Jack’s National Basketball League (NBL) has become the first Australian sporting league to stream games live globally on Twitch.As part of the two-year...
NBA commissioner reveals ‘serious’ plans for Indian basketball league
Adam Silver, commissioner of the National Basketball Association (NBA), has revealed that there is “serious consideration” in regards to launching a professional league in...
The NBA nets new partnership with William Hill
The National Basketball Association has added sports betting operator William Hill to its list of partners.As part of the deal, the operator will be granted...
Genius Sports nets new partnership with Brazilian basketball
Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...