Sunderland AFC partners Spreadex following Championship promotion
Sunderland AFC (SAFC) has announced Spreadex as the club’s new principal partner ahead of the 2022-23 season.
The Championship team will hold the Spreadex Sports...
Richard Felton-Thomas, AiScout: Capturing data early will ‘reshape’ player recruitment
In today’s world of football business, scouts, coaches and administrators have a range of technological tools at their disposal - but leveraging data is...
PIF’s noon.com becomes official sleeve sponsor of Newcastle United
Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season.
The Premier...
Optus Sport secures extensive Australian rights to LaLiga
LaLiga has expanded its relations with Optus Sport, which has secured the exclusive Australian rights to stream the Spanish top-flight.
The multi-year deal gives the...
Bournemouth marks Premier League return with Dafabet deal
AFC Bournemouth has agreed a two-year deal with Dafabet which is named as a principal sponsor, following the team’s return to the English Premier...
Ronaldo Nazário becomes brand ambassador for Betfair
Brazilian national football icon, Ronaldo Nazário, has been named the latest brand ambassador of Betfair International, part of Flutter Entertainment.
The three-time FIFA World Player...
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.
Zebra Valley is the...
Ronaldo and Binance provide fans a ‘compelling entry point’ to NFTs
Cristiano Ronaldo has signed an exclusive, multi-year NFT partnership with cryptocurrency exchange platform Binance.
Through the collaboration, Binance will launch a global promotion aiming to...
Rangers grows Socomec’s UK presence in shirt sponsorship
Rangers FC has partnered with Socomec which will have its branding featured as the men’s first team back of shirt sponsor for the upcoming...
Harry Kane extends Leyton Orient deal to promote mental health charity
Harry Kane is extending his front of shirt sponsorship of Leyton Orient for the 22/23 season, whilst showing his support for improving mental health.
The...