AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
After its initial first-year partnership, Infinite Athlete is reportedly set to continue as the primary sponsor of Chelsea FC for the 2024/25 season. The Premier...
Girona announces Etihad Airways as main sponsor next season
Etihad Airways will become the official main sponsor of La Liga club Girona FC in a newly agreed deal that will span across the...
João Pedro Dobes: Vasco da Gama as innovative now as in...
Vasco da Gama is a football club which has been at the forefront of Brazilian sports since its foundation 130 years ago. João Pedro...
Spanish Court orders FIFA and UEFA to stop blocking ESL
On Monday, a Spanish judge ordered FIFA and UEFA to stop opposing the European Super League (ESL), ruling that their actions were an abuse...
SL Benfica latest sports team to ink partnership with PRIME
Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner. PRIME will...
NBC Sports posts record-high TV ratings for a Premier League season
The 2023/24 Premier League season has become the most-watched campaign in the US according to figures revealed by NBC Sports. The exclusive US Premier League...
West Ham’s Lucas Paquetá faces four spot-fixing charges
The Football Association (FA) has charged West Ham United player Lucas Paquetá with misconduct in relation to alleged betting breaches of FA Rules E5...
Serie A adds Allied Sports to accelerating US growth plans
Lega Serie A USA has partnered with Allied Sports to support the Italian top-flight’s commercial expansion plans in the US market.Allied Sports will lead...
EA combines with UNICEF to ‘build better futures’ in Namibia
In collaboration with UNICEF, Electronic Arts Inc. has unveiled a new programme, Namibia Futures, as part of its EA Sports FC Futures initiative.As part...