George Harborne: Football clubs’ partners only carry value if seen
In football, club partnerships with gambling operators have been vital for financial support and brand exposure. BetMGM's new deal with Premier League's Tottenham Hotspur...
SPFL unveils record-breaking prize money for flagship cup
The Scottish Professional Football League (SPFL) has substantially increased the prize money for clubs playing in next season’s Premier Sports Cup.The league has announced...
United Airlines celebrates Wrexham AFC’s League One promotion
Wrexham AFC’s promotion to the third tier of the English football system has been celebrated by one of its main partners, United Airlines, in...
ESPN renews FA Cup rights ahead of City v Utd clash
The Football Association (FA) has extended its media rights partnership with ESPN for the FA Cup, England’s knockout club football tournament.Brokered by IMG, the...
FairPlay takes on Brazilian betting with local Oddschecker launch
FairPlay Sports Media has taken its flagship Oddschecker sports betting odds comparison site live to Brazil ahead of a nationwide wagering market launch this...
Aston Villa selects Adidas ahead of Champions League debut
Aston Villa has named Adidas as the club’s official kit partner in a multi-year deal from the 2025/26 Premier League season onwards.For the first...
bet365 suffers ‘biggest payout’ of the season on the final day
Following a sport heavy weekend, bet365 has stated that its customers “had the last laugh” after Manchester City were crowned champions of the Premier...
West Ham United ‘protects’ fans with skin cancer campaign
West Ham United women’s team has launched ‘In Plain Sight' campaign to raise awareness of skin cancer, in partnership with ZO Skin Health, its...
Benfica extends Betano as sleeve sponsor and betting partner
SL Benfica and sports betting brand Betano have agreed to a three-year extension of their partnership, lasting until the 2026/27 season. As part of the...
Three A-League players face betting corruption charges
The A-League, Australia’s top flight football division, has announced that three players face charges after an investigation uncovered suspected betting corruption.Led by the State...