Women’s Premiership League Cup included in VBet’s NIFL deal
VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup. The Malta-based bookmaker has partnered...
FIFA officially confirms Women’s Club World Cup for 2026
As part of its rehaul of the FIFA Club World Cup tournament, FIFA has decided to hold the women’s tournament January and February 2026. The...
DFB names Klarna as official partner ahead of 2024 Euros
The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026.Under the agreement, Klarna will...
‘Football is the bridge’ – Rivalo on Colombia sports marketing keys...
When it comes to building up a brand image in Colombia, look no further than football as the ideal avenue. This was the sentiment...
Premier League clubs to vote on removing VAR next month
After years of controversy Premier League clubs are set to vote on whether to keep or remove virtual assistant referees (VAR) at next month’s...
TNT Sports confirms free coverage of Champions League final
TNT Sports will show this year’s European club competition finals free via the discovery+ outlet, although planning enhanced coverage and content for its subscribers.Discovery+...
Jude Bellingham set to star in Lucozade TV campaign
Jude Bellingham has signed as Lucozade’s newest athlete in a multi-year deal that will see the football star become the face of a new...
FA confirms BBC as free-to-air FA Cup broadcaster
The BBC has secured a multi-year deal with TNT Sports and the Football Association (FA) to become the free-to-air (FTA) broadcaster for the FA...
Atlético Madrid and Chiliz accelerate digital token partnership
Atlético Madrid has expanded its use of the Socios digital token for fan engagement purposes as part of its partnership with Chiliz.The move will...
Arsenal Women making a move to 60,000 seat Emirates Stadium
Arsenal FC is making the Emirates Stadium the main home of its women’s team for the 2024/25 Women's Super League (WSL) campaign.The 60,000-seat stadium...