IMG’s Sport 24 to broadcast EURO 2024 across flights and cruises
Sport24, IMG’s inflight and in-ship live sports channel, has been granted broadcast rights for this summer’s EURO 2024. IMG secured the broadcasting rights deal with...
Manchester City & OKX collab on limited edition shirt NFTs
Manchester City have launched an NFT campaign called ‘Unseen City Shirts’ in collaboration with cryptocurrency exchange OKX.From the 22-25 April, the commemorative football shirts...
FA Cup changes spark fury throughout the football pyramid
The FA Cup holds a prestigious legacy, originating in the 1871/72 season, marking it as one of football's oldest competitions. Over time it has...
FA and Premier League unveil huge format changes to FA Cup
The FA and the Premier League have reached a new agreement, which will remove replays in the Emirates FA Cup after the first round...
DAZN’s Infinity League welcomes Bundesliga giants
DAZN has announced that German football clubs Borussia Dortmund and Bayern Munich have joined the Infinity League, an indoor football event launched by the...
Puma returns as Derby County’s kit manufacturer for next season
Derby County has dropped Umbro as its kit manufacturer in favour of Puma for next season. Puma will co-design Derby’s men’s and women’s first team...
EFL enlists IMG for enhance Sky Sports streaming coverage from 2024/25...
The EFL has named IMG as production partner through to the end of the 2027/28 season. The duo have mapped out plans for an...
Erling Haaland becomes investor of his favourite hair-tie company
Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart. The striker has become an investor...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...