Dinamo Bucharest develops content strategy in 888 partnership
Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor.888 branding is set...
Southampton FC welcomes JD as 2022/23 sleeve sponsor
Southampton FC has revealed JD as the club’s new official sleeve partner in a one-year agreement.For the 2022/23 season, the deal will cover the...
PSG reaches multiple regions in 1xBet partnership
Paris Saint-Germain (PSG) has formed a partnership with online betting platform, 1xBet, which extends the next three seasons.Last month, the firm became an official...
LaLiga sees ‘complete rebrand’ in EA Sports fan engagement partnership
LaLiga and EA Sports FC have entered into a multi-year partnership that sees both parties deliver new experiences for football fans globally, starting from...
RB Leipzig builds relationship with AOC ahead of 2022/23 season
RB Leipzig has formed a partnership with German-based property developer, AOC, as the latter becomes exclusive partner of the Bundesliga club.The firm has also...
Gatorade continues to aid Man City player performance
Manchester City has renewed its partnership with Gatorade until 2025, as the latter continues as the official sports nutrition partner of the club's men’s...
Everton creates digital avatar shirts with Fancurve
Everton FC has formed a partnership with sports fashion platform Fancurve to create digitally-wearable shirts for the club’s supporters.As the Premier League team looks...
FC Barcelona builds on Socios.com digital assets partnership
FC Barcelona has revealed Socios.com as a strategic technology partner in a bid to build upon the club’s blockchain, NFT and digital assets, and...
Sky Bet and EFL to maintain a ‘core focus’ on responsibility
The English Football League (EFL) has outlined that is partnership with Sky Bet will continue to focus heavily on gambling responsibility, according to Steve...
Lionesses make history as Women’s EURO attracts record attendance
The Women's EURO 2022 achieved a record crowd of 87,192 people as England beat Germany in the final at Wembley Stadium yesterday.The total aggregate...