ESPN+ ‘keeps up with EFL demand’ in US media rights deal
ESPN+ has extended its partnership in the US for exclusive media rights to the English Football League (EFL), as well as the Carabao Cup,...
SAFF competitions monitored by Sportradar via new integrity app
The Saudi Arabian Football Federation (SAFF) has launched a SAFF Integrity mobile app in a partnership with Sportradar Integrity Services (SIS). By leveraging SIS’ app,...
Inter Milan becomes first Italian club to launch Recast channel
Inter Milan has launched its own Recast channel, becoming the only Italian club and one of the first in Europe to feature on the...
Jamaica Football Federation swaps Umbro for Adidas as kit supplier
The Jamaica Football Federation (JFF) has unveiled Adidas as its new main sponsor and official kit supplier, starting from January 2023.Replacing Umbro, the partnership...
Hertha BSC extends ‘reliable’ CG Elementum relationship to first team sleeves
Hertha BSC has named property developer, CG Elementum AG, the club’s official sleeve sponsor and exclusive partner in an extended agreement,Until 30 June 2025,...
Burnley FC and Huddersfield Town net BK8 partnerships
Championship clubs Burnley FC and Huddersfield Town have both formed partnerships with betting operator BK8 following the start of the 2022/23 season.BK8 will now...
Manchester Utd and TeamViewer to call time on partnership after 2026
Manchester United’s £235 million shirt sponsorship with TeamViewer will not be renewed, according to the software firm.The pair agreed a five-year contract in March...
Everton brings BOXT to sleeves of Men’s, Women’s and Under-21 shirts
Everton FC has signed a shirt sleeve partnership agreement with BOXT from the start of the 2022/23 season.Covering the Men’s, Women’s and Under-21 teams,...
Man United creates ‘unique’ fan events powered by Qualcomm Technologies
Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand.The ‘strategic’ arrangement promises to create unique events and experiences...
Athletico Paranaense scores Betsson shirt sponsorship
Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023. The online gambling company’s branding will...