Ronaldo and Binance provide fans a ‘compelling entry point’ to NFTs
Cristiano Ronaldo has signed an exclusive, multi-year NFT partnership with cryptocurrency exchange platform Binance.Through the collaboration, Binance will launch a global promotion aiming to...
Rangers grows Socomec’s UK presence in shirt sponsorship
Rangers FC has partnered with Socomec which will have its branding featured as the men’s first team back of shirt sponsor for the upcoming...
Harry Kane extends Leyton Orient deal to promote mental health charity
Harry Kane is extending his front of shirt sponsorship of Leyton Orient for the 22/23 season, whilst showing his support for improving mental health.The...
Crystal Palace signs technical kit partner Macron as Puma departs
Crystal Palace FC has announced a long-term partnership with Macron which becomes an official technical kit partner, as Puma ends its deal with the...
FC Schalke 04 varies shirt sponsorships with HRS
FC Schalke 04 has partnered with hotel booking platform HRS, which will appear on the training kit for the start of pre-season on 22...
AFC Ajax and Unibet ‘give back to sports and society’
AFC Ajax has announced that Kindred Group’s flagship brand, Unibet, has become a community partner of the Dutch club.The Eredivisie side will join the...
FC Juárez and Betcris ‘grow together’ in the region
FC Juárez has signed an agreement with Betcris which sees the online gambling firm become the official sponsor of the Liga MX team. Running for...
Nwankwo Kanu joins ‘crypto revolution’ as Sportsbet.io ambassador
Nwankwo Kanu has become the latest global ambassador of crypto-led sports gambling company, Sportsbet.io.The ex-professional footballer has signed a four-year deal with the firm,...
FIFA World Cup gains support from Frito-Lay in North America
The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter.The firm, which is FIFA’s third regional supporter in...
NWSL prioritises growth of the game in Just Women’s Sports media...
The National Women’s Soccer League (NWSL) has formed a media partnership with Just Women’s Sports (JWS).The sports coverage platform has acquired the rights to...