Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...
Borussia Dortmund recruits Tectake as new premium partner
Bundesliga club Borussia Dortmund has enlisted online furniture, home and garden retailer Tectake as its latest ‘Premium Partner'.The agreement will initially run until 30...
Arena Sport secures Ekstraklasa media rights in the Balkans
Poland’s top flight football league the Ekstraklasa has signed a Balkans media rights agreement with Arena Sport.Arena Sport will provide coverage of the league...
Sports streaming key to Amazon’s subscriber success
Coverage of international rugby as well as highly popular Premier League fixtures have helped Amazon secure nearly half of the UK’s new streaming subscribers.As...
FIFA rejects European ‘super league’, warning players of potential bans
FIFA has told players that they will be banned from participating in future editions of the World Cup and other international tournaments sanctioned by...
Norsk Tipping takes main sponsorship of Norwegian football
Norway’s state lottery operator Norsk Tipping has penned a deal to become the primary sponsor of the Norwegian national team and club tournaments until...
Everton chooses Clarity Sports as business travel partner
Everton FC has named sports travel company Clarity Sports as the Premier League club’s newest sponsor in a multi-year agreement.Under the terms of the...
Premier League confirms broadcasting continuation
The Premier League has confirmed that televised broadcasts of all matches will continue during the current UK lockdown.Coverage will be provided by the league’s...
Real Madrid inks betting agreement with Fonbet
Real Madrid has penned a ‘royal’ agreement with Russian bookmaker Fonbet that runs through the 2022/23 campaign.The sponsorship will involve an array of ‘unique...
Bidding contest for 2027 AFC Asian Cup gets underway
The four bidders for the 2027 AFC Asian Cup - India, Saudi Arabia, Qatar and Iran - have published their respective strategies and objectives.Bidding...