IMC agrees majority stake purchase of DAZN’s Goal.com
Integrated Media Company (IMC) has signed a definitive agreement with DAZN Group to acquire a majority stake in the sports media company’s Goal.com entity,...
VBET strikes OneFootball partnership
VBET has signed a new partnership with football content platform OneFootball, with the deal resulting in the gambling company strengthening its presence in Brazil.As...
Aston Villa seals double deal with LT and Skilling partnerships
Aston Villa has announced two new partners to its commercial portfolio with gambling company LT and CFD trading platform Skilling striking deals with the...
Dugout expands US reach with beIN Sports North America partnership
Digital media firm Dugout has expanded its global network by partnering with beIN Sports North America to bring a variety of football content to...
Leicester City strikes Landsail Tyres partnership
Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier...
Southampton strengthens cyber security with Acronis partnership
Southampton Football Club has secured a partnership with Acronis as the club looks to strengthen its cyber security solutions, protecting team data assets and...
Paddy Power: “You have to know what you’re talking about, you...
In recent years, football sponsorship and marketing does not just end by securing a shirt deal or deploying a campaign to target a specific...
Premier League agrees Chinese broadcast partnership with Tencent Sports
Following the termination of its £564m deal with PPTV, the Premier League has announced it has signed an agreement with Tencent Sports for rights...
Arsenal scores three-year Sportsbet.io partnership
Arsenal Football Club has secured a partnership with cryptocurrency-based sports betting platform, and current Southampton front-of-shirt sponsor, Sportsbet.io for the next three seasons.As a...
Juventus names Parimatch as official betting partner
Juventus has announced that technology and betting company Parimatch is the club’s latest partner as the Serie A champions prepare for the upcoming campaign....