Messi tops football rich list with Ronaldo claiming most endorsements
Lionel Messi has topped Forbes’ annual ‘World’s Highest-Paid Soccer Players’ list for 2020, however, Cristiano Ronaldo still reigns as king of endorsements with the...
Derby County delivers Uber Eats partnership
Strengthening its commercial portfolio, Derby County has announced a partnership with food delivery platform Uber Eats for the 2020/21 campaign.As part of the deal,...
Dugout boosts brand engagement with new fan profiling platform
Football media company Dugout has launched a new fan profiling platform, Dugout FanPro, enabling the firm to develop audience targeting methods for its partners,...
Everton and Fratelli Beretta extend academy agreement
Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League...
Millwall agrees MansionBet renewal for 2020/21 season
Following the club’s 0-0 EFL Championship opener against Stoke City, Millwall Football Club has renewed its partnership with MansionBet for the 2020/21 season.As a...
Wolves and Aeroset agree ‘first of its kind’ sleeve sponsorship
In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...
Neymar ends long-association with Nike to seal Puma partnership
Neymar Jr has revealed that he has secured a long-term partnership with Puma following the PSG forward’s exit from Nike.The German sportswear brand will...
Coventry City signs three-year iPRO Hydrate agreement
Newly promoted EFL Championship side Coventry City has continued to strengthen its commercial portfolio by securing a three-year partnership with iPRO Hydrate.As part of...
Leicester City nets Parimatch training wear partnership
Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign.Following the agreement, which...
Sheffield United strengthens commercial portfolio with FTG partnership
First Touch Games (FTG), the developer behind mobile game Score! Hero, has been announced as a global partner of Sheffield United after signing a...