Liverpool reveals new Training Centre naming rights sponsor
Liverpool’s new training facility will be named the AXA Training Centre once completed, after the club agreed an extension on their current deal with...
Premier League clubs set to meet today to discuss PPV arrangements
Premier League clubs are scheduled to meet today to make a decision on whether to stand by their pay-per-view (PPV) product for games played...
Championship club joins forces with gambling charity
Gambling harm reduction charity, Big Step, has signed a deal with Swansea City FC in what has been described as a “trailblazing new partnership”...
Nuggets’ Pepsi Center to be renamed in Ball Corporation multi-partnership
Kroenke Sports and Entertainment (KSE) and aluminium packing company Ball Corporation have agreed deals with a handful of professional sporting teams to become the...
EFL backs Sky Bet sponsorship deal ahead of Gambling Act review
The English Football League (EFL) has justified its approach to betting advertising and its relationship with the UK gambling sector amid heightened political scrutiny.Following...
Mexican top flight side partners with EA Sports
Club Deportivo Guadalajara, which also goes by the nickname of Chivas, has joined with EA Sports to create digital content and promote the two...
Manchester United extends Chevrolet deal after struggle to secure new sponsor
Manchester United has taken up the option to extend their shirt sponsorship deal with Chevrolet.The car manufacturer has appeared on the front of the...
La Liga becomes first European league to launch Twitch channel
La Liga has launched its very own Twitch channel, becoming the first European football league to sign up to the Amazon-owned streaming platform.The channel...
Angel City FC joins National Women’s Soccer League
Newly formed side Angel City Football Club (ACFC) has confirmed that it has been accepted into the National Women’s Soccer League (NWSL).The announcement means...
LV Bet extends partnership with Vanarama National League
LV Bet has announced that it has taken up the option to renew its sponsorship deal with the Vanarama National League, in a partnership...