Manchester City strikes new deal with Data Backup and Storage Partner...
Manchester City have formed a new deal with, with Acronis which will see the technology leader work with the Club to enhance and develop...
IMG nets new deal with the English Premier League
IMG has strengthened its relationship with the English Premier League, agreeing a new three-year deal for global inflight and inship media rights.
As part...
Sky Sports extension leads to discontent amongst Championship clubs
Sky Sports has announced an extension to its partnership with the EFL, however the record £595m deal has caused disruption amongst Championship clubs....
Inter unveils fresh partnership with Gatorade
Gatorade has unveiled a partnership with Serie A giants, FC Internazionale Milano for the next two seasons, 2018-19 and 2019-20.
The sports drink will...
The UEFA Nations League: An unlikely innovation for international football
Anticipation consistently accompanies the recommencing of club football after an international football, however due to UEFA's much scrutinised Nations League tournament, this set of internationals...
Real Betis strengthens ties with European fanbase through Amazon
La Liga side Real Betis Balompié has partnered with Amazon in a bid to strengthen its relationship with its fans from all over Europe.
The Seville...
Irish FA announces new partnership with Toals Bookmakers
The Irish FA has unveiled Toals Bookmakers as the official bookmaker of the Northern Ireland senior international football teams, the Tennent’s Irish Cup and the Match Intermediate...
Sky Sports secures exclusive Scottish Premiership deal
Sky Sports will become the exclusive broadcaster of the Ladbrokes Scottish Premiership from 2020, confirming a five-year deal with the Scottish Professional Football League...
Chelsea confirm new content to elevate engagement in China
English Premier League club Chelsea are looking to elevate engagement with the club’s audience in China, becoming the first side to introduce a pre-match...
Premier League strengthens relationship with Barclays
Barclays has deepened its longstanding partnership with the English Premier League by completing a £31.5m three-year sponsorship extension with the league.
The extension means...