Dugout to ‘boost’ media exposure for club sponsors with new product
Dugout has launched a cost-effective, new product which will guarantee clubs’ sponsors more media exposure and help grow their respective digital fan bases further,...
Liverpool and Manchester United in negotiations to join new European Super...
Liverpool and Manchester United are taking part in discussions to join a new European Premier League, according to reports.Earlier this month, the top flight...
AC Milan boosts fan engagement with StarCasino.sport portal
Betsson AB’s online casino property StarCasino has unveiled its new, innovative AC Milan media portal, StarCasino.sport, on the back of the announcement that it...
BetPlay to sponsor Colombia’s Women’s football league
The Major Division of Colombian Professional Football, Dimayor, has confirmed that BetPlay will become the new major sponsor of the Liga Femenina.As part of...
ESPN+ to stream Scottish Premiership after acquiring rights
ESPN+ has announced an agreement for the US media rights in English and Spanish to the Scottish Premiership.The Scottish Premier League was previously broadcast...
FA inspires ‘positive change’ with women’s football strategy
The Football Association (FA) will ensure the future of women’s football in England after it announced a new, four-year sustainable strategy.The project, which will...
SPFL launches Championship streaming platform with StreamAMG
The Scottish Professional Football League (SPFL) has announced the launch of an exclusive online streaming platform in which all Scottish Championship matches will be...
Manchester United links with Laybuy
Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.The partnership looks to boost engagement by giving the club’s...
Yakubu Ayegbeni: The importance of finding the right brand to promote
Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...
Report: FIFA World Cup ranked as most marketable sporting property
According to SportsPro’s inaugural report, the FIFA World Cup has been named as the most marketable sports property with the competition beating the likes...