Andriy Shevchenko signs as BetConstruct brand ambassador

AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct.The company said that Shevchenko...

William Hill deepens commitment to La Liga 2 with Real Oviedo

Real Oviedo has announced a new sponsorship with William Hill as the club prepares to commence its campaign in La Liga 2.The deal, which comes just a...

KNVB toasts partnership extension with Heineken 

The Royal Netherlands Football Association (KNVB) has extended its partnership with Heineken until at least 2024.The extension builds on the strong relationship between the pair,...

Sheffield United unveils new partnership with Al Wefaq Rent a Car

Premier League newcomers, Sheffield United has announced another significant new commercial partnership with Saudi Arabian based Al Wefaq Rent a Car.The deal means the group becomes the...

Leicester City strikes deal with Xpress Money

Leicester City Football Club has deepened its portfolio of partners, announcing a new deal with growing money transfer brand - Xpress Money.The partnership will...

Sporting Narratives – Sunderland Till I Die: A poignant portrayal...

Every Friday, InsiderSport takes a look at a time in which a gripping sporting narrative was portrayed through the unmistakable medium of cinema.This edition...

Huddersfield charged over Paddy Power ‘sash’ kit

Huddersfield Town has been charged with misconduct by the Football Association (FA) following its controversial Paddy Power kit release.The PR stunt, which saw the North...

Premier League makes YouTube debut ahead of new season

Ahead of the new season, the English Premier League is looking to deepen online engagement with the launch of its official YouTube channel.The channel...

Norwich City elevates Lotus partnership

The partnership between Premier League newcomers, Norwich City and Lotus has been extended ahead of the new season.The new multi-year partnership with Norfolk performance...

Task force reveals no suspicion of Women’s World Cup manipulation

Following its conclusion earlier this summer, the integrity task force which was monitoring the FIFA Women’s World Cup has revealed no suspicions of match...