Bayern Munich extends Procter & Gamble partnership
German Bundesliga champions, FC Bayern Munich has extended its partnership with worldwide consumer goods manufacturer Procter & Gamble.The cooperation for Germany, Austria and Switzerland comprises Procter...
Birmingham City FC scores ‘biggest sponsorship deal in over a decade’...
Birmingham City Football Club has confirmed that Ireland's largest independent bookmaker BoyleSports will become the clubs newest principal sponsorship partner.Signing a deal up until the end of the...
Denilson lands role as Sportsbet.io brand ambassador
Brazilian World Cup winner Denilson has been announced as a brand ambassador of online sportsbook and casino operator, Sportsbet.io.
Having enjoyed an illustrious career, which saw...
The FA unveils Google as official cloud and data analytics partner
The FA is uniting Google Cloud as it seeks to utilise data and analytics to elevate the success of all England teams.
The four-year...
BeIN Sports scores new broadcast deal for Women’s World Cup
Ahead of the Women’s World Cup starting next Friday, BeIN Sports have scored a new deal with FIFA which will allow them to broadcast...
Engagement set to be elevated as UK sports prepares for super...
Racing is set to reign supreme in terms of betting engagement, as fans prepare for a bumper weekend.
One of the most iconic fixtures...
MLS unites with Liga MX for new Leagues Cup competition
Major League Soccer has united with Liga MX for the formation of the Leagues Cup, an annual competition, which will be contested between North...
Carabao strikes deal for extension of EFL partnership
Carabao has announced the extension of its partnership with the EFL, which will see the Thai energy drinks brand continue as Official Title Sponsor...
Egyptian anti-doping organisation unveils new Sportradar partnership
Egypt’s National Anti-Doping Organisation (EGY-NADO) has unveiled a Memorandum of Understanding (MoU) with Sportradar Integrity Services, as it seeks to strengthen integrity within Egyptian sports.
The MoU...
How FIFA has evolved under Gianni Infantino
After the news that FIFA eventually decided against a 48-team World Cup finals for Qatar 2022, many football fans breathed a sigh of relief.Too...