PFL partners with Bets.io on ‘the road to Africa’
iGaming and sportsbook platform Bets.io has announced a strategic content collaboration with the Professional Fighters League (PFL) for its "Road to PFL Africa”.Bets.io and...
UFC set for Saudi Arabia debut
The UFC is set to venture into Saudi Arabia for its first event in the region on March 2024. The news was first reported by...
Misfits Boxing: tapping into the fan engagement of KSI and Logan...
This Saturday marks the most significant event in the history of influencer boxing, as Manchester plays host to KSI, Logan Paul, Dillon Danis and...
UFC combines with 4D Sight for ‘hyper-targeting’ live events ads
UFC has revealed a new deal with virtual branding firm 4D Sight that will place the logos of various MMA sponsors digitally across the...
UFC strengthens integrity focus with ProhiBet
UFC has strengthened its approach to integrity through a new collaboration with ProhiBet, the solution that monitors prohibited bettor activity.ProhiBet provides an advanced notification...
OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4
European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK. As part of the deal, all OKTAGON MMA...
Report: PFL edges closer to Bellator acquisition
The Professional Fighters League (PFL) is in reported talks with fellow MMA promotion Bellator over a potential acquisition.The deal, according to Front Office Sports,...
Saudi Arabia makes first foray into MMA with PFL investment
The sporting investments of the PIF in Saudi Arabia have continued as the group has made a venture into MMA - acquiring a minority...
The UFC combines with Roobet.fun in new partnership
The UFC has announced a new partnership with Roobet.fun, a free-to-play social casino.As a result of the deal, Roobet.fun will gain significant exposure through...
ONE Championship announces four new US shows for 2024
Singapore-based mixed martial arts (MMA) promotion ONE Championship has announced four US events following on from its successful debut in the country. ONE is seeking...