MLS and TikTok team up for Messi-centric experience
North America's top football league, MLS, has launched a new initiative called 'Messi Cam' in collaboration with TikTok.This weekend, fans worldwide can watch Lionel...
FC Barcelona-Atletico set to become first league game held in the...
The 22 December La Liga fixture between FC Barcelona and Atletico Madrid is reportedly set to be held in Miami, Florida after the Royal...
Sportradar to enter next phase of NBA fan evolution with suite...
Sportradar is expanding its partnership with the NBA through the launch of a new suite of next-generation products designed to elevate fan engagement with...
Long. Live. Rovers? US rap star A$AP Rocky in Tranmere Rovers...
Another North American celebrity is set to splash some cash in the English Football League (EFL), according to multiple UK media reports.Rap star A$AP...
Nike continues as long-term kit supplier of NBA & WNBA
As the WNBA season draws to a close and the NBA campaign is set to begin, Nike has announced a landmark contract extension with...
Dutch Eredivisie renews IMG deal to spearhead global growth ambitions
The Dutch Eredivisie has extended its partnership with sports events and representation company IMG, which will continue to handle the league’s media rights.IMG will...
FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
Man City’s Jack Grealish global brand ambassador of Kinetica Sports
Manchester City’s Jack Grealish has partnered with sports-science nutrition company Kinetica Sport, joining as its global brand ambassador. Kinetica Sport stated that the partnership “signifies...
Williams F1 team extends Kraken sponsorship focusing on fan engagement
The Williams F1 Racing team has extended its global partnership with cryptocurrency exchange Kraken until the end of the 2025 Formula 1 season. In 2023,...
Ipswich Chairman confirms they will not pursue betting sponsorship
Ipswich Town Chairman Mark Ashton has stated that the Premier League club will not consider a front-of-shirt gambling sponsorship once its current deal with...