PIF makes its latest sporting play with stake in major Saudi...
The Saudi Public Investment Fund (PIF) has extended its sporting reach yet again, this time by acquiring a stake in one of the country’s...
Brazil football marred by more spot-fixing allegations
Brazil faces further integrity challenges as Flamengo's Bruno Henrique becomes a target in Operation Spot Fixing, an investigation into alleged match-fixing.The operation was launched...
Sydney Marathon’s Major status sparks economic growth potential
Sydney has become the seventh Abbott World Marathon Major alongside New York, London, Tokyo, Boston, Chicago and Berlin.This announcement positions Sydney as the premier...
Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...
Joshua Sparke, LiveScore Group: Envisioning a modern future for horse racing
Horse racing is a globally cherished sport steeped in tradition and history, frequently enjoyed alongside betting - making it the second most wagered-on sport...
FC Bayern Munich to curate new digital fan initiatives with Zeotap
FC Bayern Munich has signed a new multi-year partnership with German data software solutions provider Zeotap to create new digital content strategies. The focus of...
SportsGrid pens deal with leading golf influencer Paige Sprianac
SportsGrid has partnered with Paige Sprianac, a golf social media influencer, in a multi-year agreement.The sports betting-focused TV network has hired the influencer for...
ANOC partners with Peak Sport to provide Olympic uniforms
The Association of National Olympic Committees (ANOC) has teamed up with sportswear brand Peak Sport to supply uniforms at Olympic events.Under the eight-year sponsorship...
Queensbury swaps TNT for DAZN in media shakeup
Queensbury Promotions has changed its primary media partner amid a resurgence for the boxing promotion, which is partnering with DAZN.The OTT sports streaming platform...
Ligue 1 to overhaul digital content strategy in partnership with WSC...
The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a...