BHA reduces number of times a whip can be used in...

Several adjustments have been introduced by the British Horseracing Authority (BHA) in regards to the use of the whip in the sport. The regulation which...

Harry Kane promotes mental wellbeing with AIA Group

Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur. The...

FC Barcelona engages with Chinese fans via Daka collectibles deal

FC Barcelona has signed a deal with Daka, as the trading card company becomes the club’s partner for three seasons. The deal, which sees the creation...

Lower league sides backed by Stake.com in FA Cup

Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup. Supporting the clubs against Premier...

Lille and SPORTFIVE deliver Aushopping V2 shirt sponsorship

LOSC Lille and SPORTFIVE have formed a new partnership with Aushopping V2.  The deal sees the shopping centre of the Lille metropolis become an official...

Castore to provide bespoke playing and training range to Surrey Cricket

Surrey Cricket has named Castore as the club’s official teamwear supplier, beginning with the 2023 season. The partnership aims to offer fans a greater level...

Over 30 Cameroon ‘Under-17s’ footballers fail age tests prior to AFCON

Over 30 Cameroon football players have failed age tests and are now disqualified from playing in the nation's Under-17 side. The news comes shortly before...

Man City reaches Indian fanbase via communications deal with Jio

Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner...

25th Gulf Championship Cup gains TNFX sponsorship

The Arab Gulf Cup Football Federation (AGCFF) has named TNFX as an official sponsor of the 25th Gulf Championship Cup. Hosted in Basra, Iraq, between...

Auberge Resorts heightens European expansion with AS Roma

AS Roma has announced a partnership with Auberge Resorts Collection which sees the hotels and resorts company named the club's latest global partner. Becoming the...