Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.
The agreement will...
World Pool targets ‘global appeal’ for horse racing with fixture additions
The number of World Pool race days has been expanded from 21 to 25, with new additions in Australia, Saudi Arabia, South Africa and...
‘Start of a new era’ as Alfa Romeo F1 Team partners...
Sauber Motorsport’s Alfa Romeo Formula One Team has inked a sponsorship deal with the online casino Stake.
In boosting its presence in racing, the operator...
Club Lanús ‘resumes historical link’ with Codere
Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere.
Starting in February, Codere-Bingo Lanús branding will...
Insider Sport’s Transfer Market: AC Milan opens ‘new horizons’ and Norman...
With plenty of appointments in the industry this week, AC Milan brings in a ‘most accomplished exec’ to the Board, Florida Panthers adds to...
F1 to be shown across 10 Asian territories with beIN Sports
The Formula One World Championship will be shown in 10 countries across Asia after beIN Sports secured the exclusive rights to the competition.
The new...
IMG secures two-year Channel 4 football streaming partnership
Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies will be produced by sports, events and media company,...
Mastercard enhances support of CONMEBOL competitions
Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard.
The deal includes sponsorship of the CONMEBOL Libertadores in the...
Pegasus World Cup continues to grow interest internationally
This weekend’s $3m Pegasus World Cup presented by Baccarat (G1) is set to be shown in more than 135 territories via a collaboration with...
Dortmund builds on crypto knowledge with enhanced Coinbase deal
Borussia Dortmund has expanded its relationship with Coinbase as the firm becomes a premium partner of the Bundesliga club.
The collaboration, which originally began in...