Manchester United’s stadium plans progress with new partners
Manchester United has updated its stadium regeneration plan, partnering with Trafford Council and the Greater Manchester Combined Authority (GMCA).As part of the deal, an...
Amazon to make major US sports live streaming bid for Bally...
Amazon is looking to further bolster its portfolio of live sports broadcasting by acquiring Bally Sports’ regional games for the NBA, MLB and NHL. The...
F1 makes Lenovo a global partner in latest sponsorship shakeup
Formula One has made another major change to its global sponsor portfolio by elevating Lenovo to the level of global partner from 2025.The Chinese...
PFL unveils fantasy gaming partnership with FanUp
The Professional Fighters League (PFL) has partnered with FanUp to offer Bellator Champions Series fans gamified contests with prizes.FanUp will introduce points-based sweepstakes and...
New WNBA team Golden State Valkyries names JP Morgan Chase as...
The Women’s National Basketball Association's (WNBA) latest expansion team, the Golden State Valkyries, has named JP Morgan Chase as its first founding partner. Ahead of...
TikTok to amplify SPL’s global presence with exclusive hub
The Saudi Pro League (SPL) has named TikTok its digital partner for the 2024/25 season in an effort to boost its global visibility.Under the...
Disney CEO Bob Iger becomes majority owner of Angel City FC
In a historic deal for women’s sports, Disney CEO Bob Iger and his wife Willow Bay have become the new majority owners of Angel...
Ontario sports’ gambling engagement continues as CFL renews major partner
The Canadian Football League (CFL) continues to place a strong emphasis on betting as a means of engaging with fans, resigning one of its...
The sports marketing implications of Brazil’s X ban
Brazil’s ban on X, formerly Twitter, has had a long-reaching impact across various industries. Sport is no exception, with football clubs losing a key...
Santander new Formula One banking partner following Ferrari split
International bank Santander has become the new retail banking partner of Formula One in a multi-year partnership that will begin in 2025. The collaboration will...