Sportradar has won the bid for the full ownership of all global data and betting streaming rights of top-tier tennis competition ATP from 2024 onwards.
The Sportradar Group AG subsidiary has so far only supplied ATP Tour and Challenger Tour secondary data feeds since the beginning of 2022.
To further improve its stand with the ATP, Sportradar had to first undergo an extensive RFP process launched at the beginning of this year and led by the ATP and ATP Media joint venture Tennis Data Innovations (TDI), which was created to drive innovation and development for ATP’s data and betting streaming rights.
David Lampitt, TDI CEO, said: “We are grateful to all the bidders who showed such commitment to our content throughout the selection process. Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reach and an innovative commercial model that preserved our ability to share in the continued growth of this market.
“Since the establishment of TDI, our mission has been clear – to create the most engaging data & streaming products and services for existing tennis fans and bring new fans to the game. If we get this right, we will deliver great returns for the sport.
“The competitive nature of this process, as well as the compelling successful bid from Sportradar, reflects the incredible value of ATP content. We look forward to forging a successful partnership together.”
The RFP process saw a total of five bidders going head to head with their proposals to own the rights for a period of six years starting from 2024.
Currently, TDI and Sportradar are in the process of finalising discussions about contractual terms ahead of the new rights cycle beginning January next year.
Carsten Koerl, Sportradar CEO, said: “We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis. The capabilities and global scale of our offerings will provide betting operators innovative, best-in-class products and tech savvy tennis fans a richer, more immersive experience that only Sportradar can deliver.
“Our expertise in developing advanced technologies, including computer vision and AI which create advanced analytics and data visualisation, will drive new, compelling ways for fans to engage with tennis, while also safeguarding and upholding its integrity.”
