High prices push French fans to illegal streaming
A survey by Odoxa found that 65% of French football fans feel that DAZN’s pricing drives people to watch Ligue 1 matches through illegal...
BBC working with Premier Sports to broadcast UK international football fixtures
BBC working with Premier Sports to broadcast UK international football fixturesIn a bid to avoid a broadcast blackout for the upcoming UK international football...
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
Nottingham Forest FC has signed its third betting sponsor for the ongoing season, with Parimatch UK joining Kaiyun Sports and Betway as partners of...
Ferrari confirms UniCredit deal after Santander exit
Ferrari has announced that UniCredit will replace Santander as its partner, following the end of its agreement with the Spanish bank.The multi-year partnership with...
Chelsea offers fans signed shirts through MatchWornShirt
Chelsea FC has teamed up with MatchWornShirt, a global company that allows fans to own match-worn and autographed shirts.Under the agreement, Chelsea fans can...
UEFA extends Lidl deal to cover Europa and Conference Leagues
UEFA seems to be set on making the most out of existing partnerships this year, extending yet another agreement from the EURO 2024 tournament...
Fulham FC parters with IUX as new trading partner
Fulham FC has confirmed its new official trading partner for the rest of the 2024/25 Premier League campaign will be IUX. In a new multi-year...
Brentford FC links with payment app Zing for multicurrency pay
The Premier League’s Brentford FC has confirmed a new partnership with HSBC payment app Zing to become the club’s official international payments and remittance...
Eurovision Sport joins the AI craze to enhance broadcasting experience
Artificial Intelligence (AI) is making its mark on the sports sector in countless ways, from marketing and fan engagement, to media and content creation....
PSG and Pernod Ricard forge partnership over shared French excellence
Paris Saint-Germain has formed a new global partnership with wine and spirits provider Pernod Ricard through their shared commitment to upholding French values and...