Red Bull follows Everton deal with West Ham partnership
West Ham United has signed another heavy-hitting company into its sponsorship portfolio, partnering with global energy drinks giant Red Bull.The partnership further strengthens Red...
Portland to become WNBA’s 15th franchise for 2026 season
The Women’s National Basketball Association (WNBA) has awarded Portland to become the newest franchise expanding the league to 15 teams. The new Portland WNBA team,...
Formula One builds on younger audience surge with LEGO deal
Formula One has partnered with the LEGO Group to launch F1-inspired LEGO products for builders of all ages. Following the agreement, LEGO will launch an...
The esports report – RLCS viewership suffers due to airtime
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
UFC champion Merab Dvalishvili to speak at SBC Summit
SBC is providing the UFC’s newest Champion Merab Dvalishvili the official brand ambassador of Aviator with the platform befitting his recent achievements at next...
Marcelo Claure makes 10% investment in MLS’ New York City FC
Belgian-American businessman Marcelo Claure has become a stakeholder in New York City FC, the flagship US holding in the City Football Group’s international sports...
La Liga bolsters international expansion with Bitget as new crypto partner
La Liga has partnered with cryptocurrency exchange and Web3 company Bitget as its new official crypto partner. Announced during the recent Token2049 event in Singapore,...
Liverpool set to host ‘game changing’ boxing event in 2025
Liverpool has won the bid to host the inaugural World Boxing Championships, an Olympic-style event launched by the new International Federation World Boxing.Set to...
Glasgow ends months of uncertainty to become 2026 Commonwealth Games host
Glasgow has stepped in as the host city of the 2026 Commonwealth Games after the destination for the event was left in limbo for...
DAZN enters crypto sphere with European partnership
DAZN has announced a multi-market partnership with crypto exchange Bitpanda across Germany, Austria, Switzerland, Italy and France. Under the agreement, Bitpanda will serve as DAZN's...