hummel tops Spanish market with Celta Vigo deal
Danish sportswear brand hummel has added Celta Vigo to its portfolio of Spanish sports teams to become the leading team sport brand in the...
Manchester City & EA Sports commemorate long-standing partnership
Manchester City has renewed its long-term partnership with gaming publisher EA Sports and has commemorated the new deal with a special video. The special compilation...
Scottish Rugby secures multi-year deal with Vodafone
Scottish Rugby and Vodafone have partnered in a new multi-year partnership that will see the mobile network become the organisation’s principle partner. Vodafone will feature...
Ligue 1 takes to streaming in the UK and Ireland
Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...
Target Darts aims to support future of World ParaDarts in new...
Ahead of the upcoming 2024 Paralympic Games, Target Darts has inked a sponsorship agreement to be the official darts partner of this year’s World...
ARC and 1/ST launch initiative to connect US and UK racing
Arena Racing Company (ARC) and 1/ST have teamed up to create new opportunities for feature races in the US and UK.As part of the...
SBC Summit Latinoamérica: Racing Star Tatiana Calderón to Headline a Keynote...
World-renowned racing driver Tatiana Calderón is set to headline a keynote panel at the SBC Summit Latinoamérica. Speaking to an audience of sports betting...
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
In recent times, there has been a noticeable uptick in financial companies leveraging sports sponsorship strategies to enhance their brand presence.Social trading and multi-asset...
MCC ‘champions’ women’s cricket with first Test at Lord’s
Lord's is set to host its first-ever women's Test match in 2026, marking 50 years since Rachael Heyhoe Flint first led out an England...
Super League Basketball reveals new British basketball format
The newly reformed British basketball league; Super League Basketball (SBL), has announced a new season-wide format for its upcoming inaugural campaign. The debut SBL season...