Kevin Durant acquires minority share in PSG
NBA superstar Kevin Durant has acquired a minority share in Ligue 1 club Paris Saint-Germain via his investment company Boardroom Sports. The figure invested by...
BatFast: Bridging the gap between entertainment and participation via simulation technology
Data and technology has transformed a myriad of sports to enhance the viewing experience to new heights as fans are gaining new ways to...
Drake becomes investor in Serie A side Venezia
Music superstar Drake has become an investor in Serie A football club Venezia FC as part of a consortium led by APEX. The global investment...
Scottish football kicks off in style with 255k opening game attendance
Scottish football is set for a good year for fan engagement if the season’s opening weekend attendances are anything to go by.The Scottish Professional...
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
Former professional cricketer Stuart Broad, notable for a long career with the England national team, has inked a partnership with Fitzdares.The luxury bookmaker, headquartered...
La Liga gains Luckia as new international gambling sponsor
La Liga has named Luckia as its gaming and entertainment sponsor in a three-year deal that will see the gambling firm promoted across the...
Aramark UK named latest partner for Everton’s new stadium plans
Everton FC has revealed that food service provider Aramark UK will be a founding partner for the club’s new stadium, set to open in...
Packed racing calendar and sponsor diversity drives Formula One Q2 revenue
Global media, audience and commercial interest in Formula One is driving the motorsports series to new financial heights.According to the latest financial results published...
IOC President Bach to step down after over 10 years in...
The curtain drawer for the 2024 Paris Olympic Games has also seen it draw a close on the tenureship of Thomas Bach as President...