Super League Basketball reveals new British basketball format
The newly reformed British basketball league; Super League Basketball (SBL), has announced a new season-wide format for its upcoming inaugural campaign. The debut SBL season...
BBC Sport adds 2025 Rugby World Cup to growing women’s sport...
BBC Sport has secured the rights to the 2025 Women’s Rugby World Cup in the UK during a time of growth for women’s rugby...
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
Liverpool FC has become the latest in a long list of operators to sign deals with betting firms this year, although the club has...
CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
ATP credits record sponsorship revenue to OneVision strategic plan
The ATP Tour has announced record sponsorship revenue for the 2024 season, citing continued growth with its partners, digital platforms and its OneVision strategic...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
BKFC launches standalone channel on FuboTV
Bare Knuckle Fighting Championship (BKFC) will now be able to reach new audiences after launching a dedicated standalone channel on FuboTV. The combat sports promotion’s...
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...
Manchester City have a new corporate payments partner in Corpay
Premier League champions Manchester City have formed a new partnership with corporate payments company Corpay.The partnership will see the cross-border corporate payments brand connect...
The esports report – Manchester United strengthens ties in gaming
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...