ESPN+ and Peacock pick up PGA Tour’s new influencer golf fixture
Social media influencers form the latest wave of commercial stakeholders in modern sports, having become increasingly active as participants as well.The PGA Tour is...
NBC breaks personal record of $1.25bn in ad revenue for 2024...
NBCUniversal has confirmed that it has recorded $1.25bn in advertising revenue as part of its coverage of the 2024 Olympics in Paris. This represents a...
‘A gateway from Asia to Europe’ – Dean Akinjobi’s inside view...
As European teams prepare for the 2024/25 season, the usual wave of new partnerships and sponsorships is underway. These deals bring multiple benefits to...
DAZN signs exclusive National League rights in domestic English football debut
DAZN has hugely expanded its global portfolio of football broadcasting rights with the addition of the National League System, the fifth and sixth tiers...
Real Madrid names Orange as new telecommunications partner
Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner. The agreement will...
FIFA receives bids for uncontested 2030 and 2034 World Cups
The relevant FIFA Member Associations have submitted their bid books for hosting the 2030 and 2034 FIFA World Cup tournaments.Following on from the bidding...
Unibet announced as primary sponsor for snooker’s British Open
The World Snooker Tour (WST) has named Unibet as its new primary and leading sponsorship partner for the upcoming British Open. The ‘Unibet British Open’...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...
British & Irish Lions gear up for 2025 Australia tour with...
The British and Irish Lions multinational rugby union team has partnered with Qatar Airways for its forthcoming tour of Australia.The touring team, made of...