Betfair signs Alan Shearer as EURO 2024 ambassador
Former Newcastle United and England striker Alan Shearer has become the latest football ambassador for bookmaker Betfair. Shearer becomes ambassador for Betfair in time for...
BetMGM UK signs Laura Woods ahead of EURO 2024 kickoff
Sports media and TV presenter Laura Woods has joined BetMGM UK as its Brand Ambassador in time for EURO 2024.With the European football competition...
Guinness ‘bringing together beautiful game and beautiful pint’ with Premier League
Guinness is making its football debut in a major way by partnering with the English Premier League, the world’s most widely veiewed football league.The...
Premier League clubs cash in before gambling rules kick in
Crystal Palace FC has named Philippine-based online casino NET88 as the men’s official front-of-shirt sponsor for the 2024/25 season.The record deal sees NET88 named...
Julie Harrington declares ‘right time’ to leave BHA
The British Horseracing Authority (BHA) has announced that Julie Harrington will conclude her role as CEO at the end of the year.Harrington's tenure, spanning...
EFL becomes highest attended league body in Europe
The English Football League (EFL) continues to record strong engagement with its followers, with 2023/24 attendances the highest in Europe.During last season, the EFL...
Matchday Programme: Jonathan Strause – ‘there’s a lot to learn from...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Wolves names DEBET as new shirt sponsor until gambling ban takes...
Wolverhampton Wanderers has agreed a two-year sponsorship deal with DEBET to become the Premier League’s new front-of-shirt sponsor. The new principle sponsorship deal will run...
GBM Sports takes next media step with DAZN boxing broadcast deal
DAZN’s UK boxing portfolio was further expanded this week with the addition of GBM Sports, a rising boxing promotion in the country.The multi-fight deal...
Manchester City to promote sustainable energy with JinkoSolar partnership
Premier League champions Manchester City have partnered with JinkoSolar to become the club’s official solar energy partner. Through the partnership, JinkoSolar will connect and engage...