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BREAKING
Sponsorship
Time to read: 2 min
Crystal Palace scores new sleeve sponsor in Mukuru
May 5, 2022
BREAKING
Basketball
Time to read: 2 min
NBL Canada ‘moves into the sports betting realm’ with IMG Arena deal
May 5, 2022
BREAKING
Spain
Time to read: 2 min
SofaScore secures ambassador Luka Modrić ahead of 2022 World Cup
May 4, 2022
BREAKING
Media Rights
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UEFA Nations League and European qualifiers to be shown on Channel 4
May 4, 2022
BREAKING
Media Rights
Time to read: 2 min
CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea
May 4, 2022
BREAKING
Italy
Time to read: 2 min
AC Milan vs Fiorentina became first ever match aired in the metaverse
May 4, 2022
BREAKING
Partners
Time to read: 2 min
Algorand gains World Cup exposure via FIFA partnership
May 3, 2022
BREAKING
Partners
Time to read: 2 min
McLaren Racing launches OKX partnership at first Miami Grand Prix
May 3, 2022
BREAKING
Horse Racing
Time to read: 3 min
Lipsey to ‘unlock the potential’ of Premier Greyhound Racing as Chair
May 3, 2022
BREAKING
Golf
Time to read: 2 min
PGA Tour expands augmented reality partnership with Quintar
May 3, 2022
BREAKING
Sponsorship
Time to read: 3 min
W Series season-opener renamed under Hard Rock sponsorship
May 3, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Twickenham Stadium to host SBC’s Betting on Sports Europe in June
April 29, 2022
BREAKING
Media Rights
Time to read: 3 min
Pitch streams Cricket Ireland men’s and women’s internationals
April 29, 2022
BREAKING
Partners
Time to read: 2 min
LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment'
April 29, 2022
NCAA Sign
BREAKING
North America
Time to read: 2 min
Sports betting deals approved by NCAA for schools and conferences
April 29, 2022
BREAKING
Boxing
Time to read: 3 min
Chad Yeomans, Betway: More high profile women's boxing bouts needed to raise the sport's profile
April 29, 2022
BREAKING
UK
Time to read: 3 min
St Helens moves into 10th year of Totally Wicked partnership
April 28, 2022
BREAKING
Hospitality
Time to read: 2 min
Houston builds on World Cup bid in hosting Man City v Club América
April 28, 2022
BREAKING
Latest News
Time to read: 2 min
Rangers’ ‘Team Talk’ receives further funding from Kindred
April 28, 2022
BREAKING
Football
Time to read: 2 min
International women's football tournaments secure free-to-air status
April 28, 2022
BREAKING
Media Rights
Time to read: 2 min
Prime becomes home of ONE Championship in US and Canada
April 28, 2022
BREAKING
Golf
Time to read: 2 min
Dream Finders Homes moves to PGA Tour in marketing partnership
April 27, 2022
BREAKING
Regions
Time to read: 2 min
Tennis accounts for a third of suspicious bets in IBIA Q1 report
April 27, 2022
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026