France national football team extends Nike partnership ahead of EURO 2024
Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension. The...
Feyenoord ‘shapes the future’ of football payments with Knaken
Feyenoord Rotterdam has partnered with Knaken, a crypto exchange, to become the first Dutch football club to enable season ticket renewals using cryptocurrency.The ability...
UFC bolsters Middle East presence via Anker partnership
The UFC and mobile charging brand Anker have formed a new partnership catered to its fans in the Middle East and Africa (MEA) region. As...
Odin.gg extends ties with PGL to enhance esports experiences
Esports tournament organiser PGL has agreed a multi-year deal that will see Odin.gg remain as the exclusive provider of data and integrity services for...
New York City FC eyes up sales ahead of 2027 stadium...
New York City FC has selected global premium experiences company Legends Global Sales to manage all sales efforts for suites and premium seating for...
Sportradar deepens AI usage with new CTO appointment
Sports data firm Sportradar has announced the appointment of Behshad Behzadi as the company’s new Chief Technology Officer (CTO).Assuming his role effective immediately today (1...
BetMGM reportedly set for big UK boost via Tottenham Hotspur deal
BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...
Talks of US Premier League games resurface as fan association prepares...
An executive from NBC Sports has revealed that talks between them and the Premier League have resurfaced over a potential 39th gameweek to be...
WSL and Women’s Championship smash attendance records
Attendances for the Women's Super League (WSL) and Women’s Championship have surpassed one million during season 2023/24 as the popularity of women’s football in...
Team Vitality leverages Abios’ tech to drive fan engagement
Esports club Team Vitality has partnered with Abios, an esports data and technology provider, to improve the club’s fan engagement application V.Hive with esports...