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Latest News
Time to read: 2 min
49er’s enterprises finalise £400m Leeds United acquisition
December 7, 2021
BREAKING
Latest News
Time to read: 2 min
Michael Holding wins William Hill Sports Book of the Year
December 7, 2021
BREAKING
Golf
Time to read: 2 min
PGA of America advances merchandise strategy via Legends collaboration
December 7, 2021
BREAKING
Tennis
Time to read: 2 min
IMG incorporates Madrid Open into portfolio of sports holdings
December 6, 2021
credit: Shutterstock
BREAKING
Partners
Time to read: 2 min
DFB ensures ‘success story’ in Ergo sponsorship extension
December 6, 2021
BREAKING
Integrity
Time to read: 2 min
Eight clubs sanctioned for overdue payments by UEFA’s CFCB Chamber
December 6, 2021
BREAKING
Italy
Time to read: 2 min
Moncler addresses Inter Milan ‘celebratory’ formal wear partnership
December 6, 2021
BREAKING
Rugby
Time to read: 3 min
Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
December 6, 2021
BREAKING
Integrity
Time to read: 3 min
Reading FC brings back ‘inclusive’ rainbow goals with Casumo
December 3, 2021
BREAKING
Esports
Time to read: 2 min
Complexity unites gamers and celebrities with new Stars platform
December 1, 2021
BREAKING
Partners
Time to read: 2 min
Watford FC and Stake.com enter LGBTQ+ inclusivity collaboration
December 1, 2021
BREAKING
Horse Racing
Time to read: 2 min
Raj Parker becomes Regulator Director of BHA
November 30, 2021
BREAKING
Sponsorship
Time to read: 3 min
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
November 30, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Manchester City signs Sony to enhance digital operation
November 30, 2021
BREAKING
South America
Time to read: 2 min
CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across VAR
November 29, 2021
BREAKING
Regions
Time to read: 2 min
Socios finalises football presence on Ballon d’Or red carpet
November 29, 2021
BREAKING
Sponsorship
Time to read: 2 min
IPL crypto exchange collaborations banned by BCCI
November 29, 2021
BREAKING
Partners
Time to read: 3 min
Boxer Nathan Quarless secures EPIC Risk Management sponsorship renewal
November 26, 2021
BREAKING
Tennis
Time to read: 2 min
Rio Open serves ‘engaging content’ with Betway sponsorship
November 26, 2021
BREAKING
Asia
Time to read: 3 min
Ligue Nationale Rugby further expands the sport in Japan with TV Asahi
November 26, 2021
BREAKING
Media Rights
Time to read: 3 min
Amazon releases ‘never been seen’ action in FIM MotoGP series
November 26, 2021
BREAKING
UK
Time to read: 3 min
Marcel Desailly and Kirsty Gallacher to host SBC Awards 2021
November 26, 2021
BREAKING
Media Rights
Time to read: 2 min
Eleven Italy elevates its basketball offering with FIBA deal
November 25, 2021
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026