Inside Optimum Nutrition & McLaren’s ‘Drive to Thrive’ with McLaren F1
Optimum Nutrition has embedded itself in the culture of a myriad of sports. Starting within its roots inside gym halls, the nutrition brand has...
Arsenal Women making a move to 60,000 seat Emirates Stadium
Arsenal FC is making the Emirates Stadium the main home of its women’s team for the 2024/25 Women's Super League (WSL) campaign.The 60,000-seat stadium...
Old Trafford flooded at ‘Wembley of the North’ meeting
Manchester United Co-Owner Sir Jim Ratcliffe met with Labour Leader Keir Starmer on Sunday to discuss the redevelopment of Old Trafford.The meeting on Sunday...
International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Microplus named title sponsor of UK Athletics Olympic trials
UK Athletics has announced data provider Microplus as the title sponsor for the upcoming UK Athletics Championships.Acting as the trials for the upcoming Olympic...
Newbury reports increased profits amid ongoing industry challenges
Newbury Racecourse Chairman Dominic Burke has highlighted challenges facing UK racing despite an announcement of increased profits in its preliminary results for 2023.Breaking down...
How FIFA’s vision of AI having an imprint on football forever...
You have been living under a rock for the better part of a year, then you would not know the enormous impact artificial intelligence...
Betano continues LATAM expansion with AFA sponsorship
Betano has secured the title sponsorship of Argentina's Liga Profesional de Fútbol (LPF), which will now be renamed Torneo Betano.The agreement between the Argentine...
Betfair builds up Brazil profile with CR Vasco da Gama
CR Vasco da Gama has signed Betfair as its new front-of-shirt sponsor ahead of Brazil betting market launch later this year.The Campeonato Brasileiro Série...
PFA Canada and IBIA start two-year CPL integrity education programme
The Professional Footballers’ Association Canada (PFA Canada) is working on a sports integrity programme with the International Betting Integrity Association (IBIA).Working with the IBIA’s...