PGA Tour optimises the fan journey with Qualtrics
The PGA Tour has named Qualtrics as the official experience insights provider of both the PGA Tour and PGA Tour Champions.The competition will now...
Worldwide Express extends its presence in NASCAR
Worldwide Express has been named as the official logistics partner of NASCAR since becoming a primary team sponsor earlier this year.The news comes on...
ITV to show 10 LaLiga matches per season
LaLiga has revealed a three-season deal to be broadcast exclusively on ITV, ITV4 and ITV Hub.The top-flight Spanish league will be shown live and...
SPFL and Sky in talks over £29.5m extensive Premiership deal
The Scottish Professional Football League (SPFL) is nearing an extension of its Sky Sports deal until 2029, according to reports.This would allow the broadcaster...
LaLiga and RushBet enhance ‘high quality’ content partnership
LaLiga has announced the expansion of its wagering partnership with sportsbook RushBet throughout the continent.The Spanish league is linking with the Rush Street Interactive-operated...
Rugby World Cup 2021 adds INEOS to sponsorship portfolio
The Rugby World Cup 2021 has announced chemicals company INEOS as an official sponsor for the upcoming tournament.Adding to its sports performance portfolio including...
Portuguese football clubs tackle counterfeit merchandise with LaLiga Tech
LaLiga Tech and Liga Portugal have announced a partnership that aims to improve the technology development of the Portuguese competition.Building upon its content and...
Aston Villa welcomes Duelbits to the Premier League
Aston Villa has announced Duelbits as the club’s official European betting partner for the current Premier League season.The agreement will see the crypto casino...
ESPN+ ‘keeps up with EFL demand’ in US media rights deal
ESPN+ has extended its partnership in the US for exclusive media rights to the English Football League (EFL), as well as the Carabao Cup,...
SAFF competitions monitored by Sportradar via new integrity app
The Saudi Arabian Football Federation (SAFF) has launched a SAFF Integrity mobile app in a partnership with Sportradar Integrity Services (SIS). By leveraging SIS’ app,...