Australian cricket enters NFT era with Rario
Cricket Australia (CA) and the Australian Cricketers Association (ACA) have formed a multi-year licensing deal with Singapore-based collectibles platform Rario and Non-Fungible Token (NFT)...
FIFA hires Romy Gai as CBO following Madati’s ‘personal’ departure
FIFA has appointed Romy Gai as its new Chief Business Officer, replacing Kay Madati who is set to depart his role as Chief Commercial...
Cazoo enters Bundesliga with SC Freiburg sponsorship
SC Freiburg has formed a partnership with Cazoo which becomes the team’s main partner and shirt sponsor from the beginning of the 2022/23 season.In...
FIFA Women and Xero to aid small businesses via new partnership
Small business management platform, Xero, has been named as a FIFA Women’s football partner under FIFA’s new commercial partnership structure that will come into...
Nissan strengthens Formula E involvement in e.dams race team acquisition
Nissan has finalised an acquisition of the e.dams race team, taking full ownership of its involvement in the ABB FIA Formula E World Championship. The...
Nic Barlage replaces Komoroski to lead Cleveland Cavaliers
The Cleveland Cavaliers have appointed Nic Barlage as its new Chief Executive Officer, replacing Len Komoroski who is stepping away from the role at...
UK charities ‘in the money’ following MP Grand National bets
MPs from around the country joined in on the Grand National action by placing charity bets, which resulted in charities throughout the UK benefiting...
Asahi Lifestyle Beverages offers ‘unique benefits’ to NRL fans
The National Rugby League (NRL) has formed a partnership with Asahi Lifestyle Beverages (ALB), which sees the company’s Solo brand become the official non-alcoholic...
Sky Sports maintains exclusive rights to The Masters
Augusta National has agreed an extension of its broadcast agreement with Sky Sports which is to remain the exclusive home of The Masters.The multi-year...
RMG and Fakenham Racecourse to cooperate on content rights development
Fakenham Racecourse has become the latest UK horse racing venue to join the Racecourse Media Group (RMG), with the duo set to collaborate on...